Film Friends Blog

Future of Advertising

Curzon Soho bar (free entry) Howling Feedback 4: Rushes presents The Future of Advertising
With a DIY aesthetic flooding the promo world, is YouTube dictating advertising? Does the death of virals mean the rise of serials? Now commercials and short films are increasingly merging, colliding and hybridising, where’s it all heading? And how can you get a piece of the action? As the Rushes Soho Short Film Festival rebrands its Title Sequences and Idents category to become the Broadcast Design Award, festival director Joe Bateman reflects on current trends in advertising format and content with guests from Imperial Leisure and Film Friends Forever. Plus Eoghan Kidney, who’s StreamLounge will be in the ICA bar later tonight.