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Women's Aid Ad: Isn't it time someone called cut?

Keira Knightley stars in this powerful ad for Women's Aid that aims to raise awareness of domestic violence. The ad was directed by Joe Wright (Atonement, Pride and Prejudice).

Agency: Grey London
Production company: D.A.B Hand Media
Director: Joe Wright

Also interesting, The Guardian draws comparisons between the Woman's Aid ad and Peter Greenaway's 'The Baby of M√Ęcon'

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